HEY! Why Pay For That?

Within the first day of using HEY for You I paid for the full year. My family asked "why pay for something you can get for free, let alone something that costs $100 per year?". Their point was valid, why would someone pay for something that they could get for free? I have a thought on the matter.

The True Cost of "Free"

When something is free, you're usually the product. Free email services make money by scanning your emails, showing you ads, and collecting data about your habits and preferences. The cost isn't monetary - it's your privacy and attention.

Quality of Experience

HEY fundamentally reimagines how email should work. The Screener alone was worth the price for me - finally, I have control over who can reach my inbox. No more spam, no more unwanted marketing emails, no more distractions.

Time is Money

How much time do you spend managing email? Sorting through spam, organizing messages, searching for important emails buried in clutter? HEY's approach to email organization saves me hours every week. At my hourly rate, the service pays for itself quickly.

Supporting Good Products

When you pay for a product, you're voting with your wallet for that approach to continue. Free services optimize for engagement and data collection. Paid services can optimize for user experience and privacy.

The Value Proposition

$100 a year breaks down to about 27 cents a day. For something I use multiple times every day, that's incredibly reasonable for the value I get. It's less than most people spend on coffee.

A Different Relationship

When you pay for a service, you're the customer, not the product. This fundamentally changes the relationship between you and the company providing the service. They're incentivized to make you happy, not to extract value from you.

Sometimes the best things in life aren't free. Sometimes they're worth paying for.